On launch day, Copywriter Erica Pressly, and I piled into a 4 X 6 control panel behind the board called the “meat locker” to answer people's texts to Gil in real time using the manual puppeteer mode. I was suddenly appreciative of the Improv classes that I took in college.
Delivering good news to New York Post readers.
Gil's Facebook profile became another channel for fans to receive good news and share their own. I was responsible for managing Gil’s social media persona responding to everybody who engaged.
Sometimes, Gil left the board to pay people in need of good news a little visit.