The internet was begging for it. Superfan LA Beast started a movement even producing his own music video. *I did not make this.
First we had a little fun by trolling our trolls.
Then we drove them to a sweepstakes on Pepsi Pass, the brand’s loyalty app. This app was another project I had the chance to work on. It's a loyalty program which rewards millennials for having fun. Within the first hour, we had 65,000 entries.