Fast Company's Most Creative People in Business 2013.
Creativity Magazine Creativity Top 50 list.
Voted Business Insider's 5th Most Creative Woman in Business 2013.
Winner of the Cannes Cyber Grand Prix.
I have worked on brands big and small from packaged goods to luxury goods. My work has been honored at Cannes, Facebook Studio (the Blue one), D&AD, London International Awards, AICP, Clio, Art Director’s Club and more. It's been featured in The Harvard Business Review, Contagious Magazine, NY Times, WSJ, Fast Co, Campaign and more. My work has also been discussed in books such as: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margeret Mark and Carol S. Pearson and Phaidon’s Advertising Today. I serve as an online instructor with the Academy of Arts University. I have sat on juries for D&AD, AICP, Mobius, ADDY’s, CLIO, Radio Mercury and The Webby Awards. I proudly serve as on the Ad Council's Campaign Review Committee and as an Executive Member of the International Academy of Arts and Sciences. I serve on the Board of the Juvenile Arthritis Association. Generally speaking, I prefer not to toot my own horn but for you I've made an exception.
Where I’ve been:
The Barbarian Group, New York
Creative Director (May 2015-present)
Oversee digital projects including creation of content for all social platforms. Served as creative lead on overhaul of pepsi.com. Led ideation and implementation of new features to keep fans active on PepsiPass, the brand's loyalty app. Oversaw mini relaunch of Crystal Pepsi. Led extensive newsroom-style real time activity for the Superbowl 2016 #pepsihalftime show.
JWT, New York
Group Creative Director (January 2013-May 2015)
Team led on Tylenol and several Nestle brands. Creative lead of Ethos practice within JWT/NY which empowers big brands and non-profits to create meaningful social change. Examples: Climate Change, S:US, Caring Across Generations.
DraftFCB, New York.
SVP/Group Creative Director (2011-2012)
Lead cross-agency team providing strategic and creative leadership for Oreo North America. Responsible for leading the team that originated and executed the Daily Twist Project where we created an ad a day for 100 consecutive days in celebration of the brand's 100th Birthday. Project garnered 3 Effies, Gold at Art Director's Club, D&AD, The Blue Facebook Studio Award, five Cannes lions including Cyber Grand Prix and many more.
Also Led the pitch that won the SeaWorld business and managed the brand and retail sides of the account.
Y&R/BrandBuzz, New York.
Creative Director (2004-2011)
Developed and supervised the development of TV, Print, Digital and integrated campaigns for LG Electronics, Burt’s Bees, Dymo Labelwriter, Tully’s Coffee, etc. Co-lead the Creative Department.
Young & Rubicam, New York.
Associate Creative Director/Copywriter (2000-2004)
Jaguar (Global and North America), Lincoln/Mercury, Curesearch, Sony, AT&T.
Ogilvy & Mather, New York.
Senior Copywriter (1996-2000)
Jaguar, Maxwell House, NTB National Tire and Battery, Ford Corporate, etc.
D’arcy Masius Benton and Bowles, New York.
Always, Norelco, Corning, ASPCA, etc. I began as a group assistant where I fetched cappuccinos, picked up my Executive Creative Directors’ dry cleaning.
Hyper Island Master Class, New York. Winter 2011
School of Visual Arts, New York. 1992-1994.
The University of Maryland. College Park, MD.
Graduated in May 1992 with a B.A. in Journalism. Concentration in Advertising.